Our hotels: very different, just like our guests It all began in 1984 with Hotel Piemontese in the centre of Turin which in 1989 became part of the largest hotel chain of the Best Western world.
Since 2003, the group has operated a four-star hotel in Bra and in 2013, it acquired Best Western Hotel Langhe Cherasco, in the heart of the Langhe.
In 2014, a new adventure began with the Piazza Vittorio Suites apartments.